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IS THE SLOGAN DYING?

Monojit Lahiri questions the relevance of slogans in today’s era, and wonders about its fate in the future.

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CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

BOLLYWOOD: IS THE ERA OF ROMANCE OVER?

Today, love appears to be less of sublime emotion, more of a consumer perishable along the FMCG line, says Monojit Lahiri

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FROM MERE MEHBOOB TO FEVICOL

Bollywood’s amazing lyrics story down the decades - Monojit Lahiri lays it on the line.

DOES DAZZLING BEAUTY HIJACK TALENT?

Monojit Lahiri investigates the conundrum surrounding beauty and brains, in real and in real life, that has been going on...

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THE TOWERING TRIUMVERATE & THE TERRIFIC TRIO

Dilip-Dev-Raj or Aamir-Salman-Shah Rukh? Monojit Lahiri invites readers to go for it while he attempts to objectively analyze ...

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GIVE LOVE A CHANCE!

Replacing his film journo’s cap for the Ad-man’s hat, Monojit Lahiri explores the hidden virtues of love as a bran...

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The Comic World Of Pierre Étaix

Vandana Kumar writes: ‘Le Grand Amour’ (The Great Love) 1969 is a French comedy that introduced me to its director...

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To sir, with love

On Teacher’s Day, Monojit Lahiri pays homage to some inspirational mentors - the game changers and life transformers who...

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MYTHWOMAN

Move over Amish. With the innovatively titled ‘Sati Series’, Koral Dasgupta is providing a much-welcome lens through which to look ...

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